Ending Sponsorship Agreement

During the COVID-19 pandemic, the cancellation of events is, in some cases, required by law; in others, there may be pressure from organizers, management bodies, participants or others to cancel, postpone or vary the event. While most sponsorship agreements define what should happen in the event of an event being cancelled or postponed, many do not cover the full range of possibilities for cancelling or varying an event (or a number of events) due to COVID-19. The prolonged cancellation of all events covered by a sponsorship agreement was probably not considered at the time of conclusion. Sporting events are cancelled, postponed and postponed almost daily. Sponsorship contracts are often referred to by both parties as “partnerships” that build valuable long-term business relationships. In this case, the sponsor may appeal to contractual law by asserting a total omission of the consideration (by paying the sponsorship fee and not receiving any sponsorship rights) – see above. Below you will find an explanation of the main conditions of our sponsorship agreements, highlighting the differences between the standard and premium versions. 1. Make good requirements. The fundamental trade-off of every sponsorship agreement is the provision of valuable branding and consumer visibility opportunities (for the sponsor) in exchange for lucrative sponsorship fees (for the venue owner). The potential benefits for both parties increase with the profile and frequency of the underlying events at the event venue, and the benefits of venue designation rights are further enhanced.